Starting in 2020 with only 54 followers and low visibility, Mikey Mike Fitness faced stagnant growth and weak online sales. Through a comprehensive organic-first digital strategy—covering content, SEO, social media, and sales funnels—the brand grew to 8.5k+ followers, a 15,640% organic growth rate. It achieved a peak ROI of 300% with $0 ad spend. The result: a thriving community, stronger brand authority, and a direct social commerce revenue stream, positioning Mikey Mike Fitness as a trusted leader in the online fitness space.