Alysworlds, a niche animation and entertainment brand, was stuck at 3k followers with no clear growth or monetization strategy. From 2020 to 2024, we built a long-term organic plan focused on content, community, and partnerships. The result: +1236% growth to 40k+ followers, launch of a merchandise line, brand endorsements, and official representation at Comic-Con—transforming a passion project into a recognized, profitable brand.